Month: December 2020

Despite the attempt in recent years to re-educate the public about the “overhead myth,” most donors still rely on the wrong signals when deciding where to donate. That’s the conclusion of a recent study by the BBB Wise Giving Alliance, the branch of the Better Business Bureau that attends to charitable organizations. Study Results In… Continue reading Donors Don’t Know They Are Choosing Charities All Wrong, Says Study

Is Your Nonprofit Like Your Favorite Coffee House? Keeping donors often seems like solely a matter of getting thank you letters in the mail and sending a newsletter frequently.  But there is much more to it, not least of all an organizational culture that nurtures its staff as well as its donors. Shirley Sagawa and… Continue reading Donor Retention and Organizational Culture

…and Holiday Fundraising Campaigns! #GivingTuesday is a 24-hour giving day focused on charitable giving. Since #GivingTuesday was launched three years ago, the campaign has engaged more than 10,000 organizations around the world, raising millions of dollars. This year, #GivingTuesday falls on December 2nd, just at the start of nonprofit year-end giving efforts. For most nonprofits, holiday fundraising… Continue reading 3 Ways to Integrate #GivingTuesday