Dollars for Doers Programs Benefit Charities
Corporate social responsibility (CSR) has become big business for major corporations in the 21st century.
Companies have learned that their customers care about the impact of their purchases, whether it is on the environment or the treatment of workers in other nations.
In response to these growing concerns, companies have taken steps to minimize any negative effects from their businesses and to give back to the communities in which they operate.
In a previous article we outlined 7 types of corporate giving programs. While matching gifts are the most common form of employee giving program, volunteer grants are one of the newest and fastest growing forms of corporate social responsibility.
What Are Volunteer Grants?
Corporate volunteer grants, also known as Dollars for Doers grants, are programs established by companies to encourage their employees to get involved in community service.
Through volunteer grant programs, a company gives money to nonprofit organizations based on how many hours its employees spend volunteering. Nonprofit organizations benefit from the employee’s service and from the additional grant the company awards them.
The great thing about volunteer grants is that companies give them to virtually all 501(c)(3) nonprofit organizations. Each company has slightly different guidelines, but there are a few common elements.
An individual employee must meet a minimum number of
volunteer hours in a year before a grant is disbursed. There is also a cap placed on the maximum number of hours eligible for grants. The typical grant amount is for $8-$15 per hour that is spent volunteering with maximums that range from $250 to $1,000.
Team Volunteer Grants
In order to build employees’ teamwork skills and increase community engagement, several companies have taken volunteer grants a step further by implementing team volunteer grant programs.
Team volunteer grants are similar to individual programs except multiple employees must volunteer at an organization at the same time.
Kohl’s is a great example. Through the Kohl’s Associates in Action Program, when five or more employees volunteer together for three hours, the nonprofit organization is eligible for a $500 grant.
Read about how other companies, such as IBM and Verizon, use team volunteering.
Companies with Volunteer Grant Programs
Currently, over 45 percent of Fortune 500 companies offer volunteer grant programs for their employees. Here are a few examples of top volunteer grant programs.
Campbell Soup Company
Campbell’s provides nonprofits with grants of $500 after employees volunteer and log 25 hours of volunteer work (works out to $20 an hour). Campbell’s volunteer grant program excels not only because of the high hourly rate, but also because employees can apply for multiple volunteer grants throughout the year.
Levi Strauss also provides volunteer grants equal to $20 per volunteer hour. Employees must volunteer for a minimum of 10 hours before they can request a volunteer grant. Levi Strauss offers one of the highest maximums with the grant amount topping out at $2,400 per employee
Macy’s provides volunteer grants to educational institutions. Through its “Earnings for Learnings” program, the company provides a $250 grant to schools where employees volunteer for at least 15 hours.
Through Chevron’s “Grant for Good” program, the company provides grants as a way to fund organizations where employees regularly volunteer.
Once employees volunteer for 20 hours with a nonprofit, the organization receives a $500 grant. One unique aspect of Chevron’s program is that both employees and retirees are eligible for the program and can apply for two grants a year.
Keys to Success for Nonprofits and Corporations
Joe Waters at Selfish Giving interviewed Jennifer White, Cradles to Crayons’ Director of Development and Strategic Partnerships, about her experience with this type of program.
In Joe’s article, How One Nonprofit is Raising Money from Company Volunteers, Jennifer said her biggest challenges were simply learning about which companies have Dollars for Doers programs and getting volunteers to actually log their hours with their companies.
Those who had access to electronic logging systems were much easier to work with. It was much harder if volunteers had to fill out forms and get them to the right department.
It might take a little extra work, as Jennifer said, for a nonprofit to tap into Dollars for Doers programs, but the results could be well worth it.
Here are a few key tips for raising money from Dollars for Doers programs. They include:
- Familiarize yourself with the wide array of volunteer grant programs in your region.
- Always ask your volunteers about their volunteer grant programs.
- Focus on building relationships with your current volunteers who work for companies with volunteer grant programs. They might be able to bring on more of their coworkers, resulting in more corporate dollars.
- Promote the idea of CSR and the various corporate programs to your supporters. Many people have no idea how they can help their favorite causes through their companies.
- Got retirees among your supporters? Many companies extend their Dollars for Doers programs to their retired employees.
- Allow employees to log their hours online. Switching to electronic corporate philanthropy software makes for a better experience for donors, nonprofits, and your CSR team.
- Share details of your company’s volunteer grant program on your website and annual giving reports.
- Make it as easy as possible for your employees to learn about and join your program.